Pricing Why Anchord Blog

Call Tracking

Call tracking for contractors: find out which ads actually drive calls and bookings.

You're spending money on Google Ads, Yelp, yard signs, and a website. But which one is getting you the most calls? Without call tracking, you're guessing. With it, you know exactly where every call came from — so you can double down on what works and cut what doesn't.

$4,200
average amount service businesses waste annually on marketing that isn't generating calls
1 number
per source — unique tracking numbers show exactly which channel drives calls
60 sec
setup per tracking number — be fully deployed in under an hour

You're paying for marketing you can't measure. That's not a budget — it's a guess.

Without call tracking, every budget decision is based on gut feel. The businesses that grow fastest are the ones who know their numbers.

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You don't know which ads are working

You're running Google Ads, Yelp, and a mailer. All three get calls. None of them tell you which one. So you keep paying for all three and hope for the best.

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You're cutting the wrong things

Without data, budget cuts are guesses. You might be cutting the channel driving 70% of your calls while keeping the one that drives 5%.

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Competitors are optimizing. You're not.

Your smartest competitors know their cost-per-call by channel and optimize constantly. That's how they keep their phones ringing without spending more.

Set it up once. Know exactly where every call comes from.

Three simple steps from setup to having real data that tells you where to spend and where to cut.

1

Assign a tracking number to each source

Google Ads gets one number, Yelp gets another, your yard signs get another. All forward to your real number — callers never notice a difference. The experience is seamless.

2

Every call gets logged automatically

Call time, duration, caller ID, which tracking number they dialed — all recorded. Missed calls get flagged. You have a complete record of every inbound call with zero manual logging.

3

Weekly report tells you what's working

Simple dashboard and weekly email: calls by source, cost-per-call by channel, which sources are driving booked jobs vs tire-kickers. Decisions made easy.

Everything you need to stop guessing and start knowing.

Built for real service businesses — HVAC, plumbing, electrical, landscaping, roofing, and more.

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Source attribution

Know whether calls came from Google Ads, Yelp, your website, yard signs, or anywhere else. Every call has a source.

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Call recording

Every call recorded for training, quality review, and spotting missed opportunities. Listen back to any call from the dashboard.

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Cost per call by channel

Connect your ad spend to actual calls. Calculate true ROI on every marketing dollar. Know what's working before you renew.

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Missed call alerts

Get notified instantly when a tracked call goes unanswered — before the lead goes cold and calls the next company on the list.

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Integrates with Anchord

Missed calls on tracked numbers automatically trigger the Missed Call Text-Back workflow. No lead falls through the cracks.

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Simple weekly report

No complex dashboards to learn. A clean summary hits your inbox every Monday morning — calls, sources, trends, actions.

Everything you want to know.

No. Tracking numbers forward seamlessly to your real number. The call experience is identical — they dial, it rings at your end, done.

Yes — you swap the phone number in each ad/listing to the tracking number for that source. Takes about 20 minutes total. We walk you through it.

Dynamic number insertion swaps the displayed number on your site based on where the visitor came from. One number for organic, one for each paid source. Fully automatic once configured.

Yes. All tracking numbers are available in your area code so they look local to your customers. Trust stays intact.

Yes — calls that go unanswered on any tracking number automatically trigger the Missed Call Text-Back sequence. Full integration out of the box. Every missed lead gets an immediate text response.

Track every call. Recover every missed one.

Once you know which marketing drives calls, make sure none of those calls goes to voicemail.

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Missed Call Text-Back
Calls tracked and unanswered automatically get a text reply in 60 seconds — no job slips through.
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SEO for Service Businesses
Find out which organic searches drive the most calls — then double down with local SEO.
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Lead Rescue
Follow up automatically on every estimate so your tracked leads actually close.

Stop guessing. Start optimizing.

Know exactly which marketing makes your phone ring — and cut everything that doesn't.

Start Tracking →

Setup in under an hour. Data starts flowing immediately.